The lure of the real estate door hanger as a marketing tool is its ability to get seen months after the distribution. It’s one of the oldest but most effective offline real estate promotion techniques. You want to get more listings and increase your market share. Here are some tips to make real estate hangers work for you.
1. Timing is everything:
You want to be able to catch attention with your real estate hanger. The timing of your distribution plays a critical role. Many times the effectiveness of your real estate hanger depends on the kind of connection you’ve made with prospects. Early evenings are the best time to make these connections.
2. Content is king:
The more targeted your real estate door hangers are, the better your results. Are you looking for FSBO sellers, roll out hangers that speak to FSBO sellers. This way you not only get FSBO sellers, you also create more brand awareness.
3. Add a call to action:
What do you want your prospects to do. A critical marketing tip which you can use in your real estate farming: In very clear terms, always make known to your prospects, what you’d like them to do.
4. Always be prepared:
You can have a rolling tool chest in your trunk for keeping things like real estate hangers for when you need them on the fly. That way, just like the scouts, you are always prepared.